A collaboration between Iovine and Young Academy and School of Dramatic Arts. A class consisting of 14 students that met once a week for 3 hours. We brainstormed the design for a Campus Rover, and our mission was to evoke happiness and a sense of community among USC students. I was in charge of the name and logo, and later on designing the stickers and keychains.
I decided on Otto which referenced the name of the company (Ottonomy) who gave us a rover. Here is some research behind the name and logo.
After making adjustments on illustrator we decided on a final logo design
Started working on laser cutting keychains and ordering stickers.
Decided that Acrylic is better
Images from our Rover events
